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- to constantly strive
This is the story of aim’n and us
– Tekla and Helen, two happy, creative girls with big dreams from Sweden, Småland.
In autumn 2013 we got tired of wearing dull and uninspiring sportswear while doing the activities we love, among them surfing, kitesurfing, yoga, running and good old gym workout. The dream of aim’n was born to boost, inspire and motivate ourselves and others with up to date design, happy colors and prints inspired by our childhood, life, nature and our favorite things.
When we told people about our dream they were laughing at us and told us to stop dreaming before we lost all our money. We stayed confident and were convinced that we weren't the only ones lacking happy pants on the activewear market.
6 months later we launched aim’n and BOOM! Within 5 hours (4,5h to be accurate :P) the stock was sold out, the stock that we thought we’d be sitting on for months.
We proved all the non aim’n believers that when you set your aim high, dream big and work hard, everything is possible.